Unlock the Best You. Build a Better World.
Personal + Professional Growth Starts from Within.
Best You Better World is a coaching program grounded in the belief that when you show up as your best self, you change the world around you. Founded by Samuel Thompson, BYBW was born out of lived experience, years of leadership, and a deep calling to help people unlock the version of themselves that’s been buried beneath survival mode, people-pleasing, and self-doubt.
I’m Samuel Thompson, Coach, Culture Curator, and Founder of Best You Better World. I’ve spent over a decade in leadership, people development, and corporate strategy, most notably in management and DEI roles at T-Mobile and Cox Communications. I’ve led high-performing teams, built out leadership programs, and coached individuals through growth, burnout, and breakthrough moments. But beyond the titles, what drives me is the people, giving them space to see themselves clearly, live more intentionally, and lead from within.
My journey from corporate leadership to full-time coach wasn’t just a career move, it was a calling. I saw too many brilliant, capable people stuck in survival mode, burned out by systems that didn’t see them, and unsure how to bridge the gap between who they are and who they’re called to be. That’s where Best You Better World was born, from a deep conviction that personal transformation isn’t just personal; it’s communal. When you shift, everything around you shifts too.
My approach blends real-world leadership experience with a strengths-based coaching methodology, rooted in clarity, mindset work, and sustainable accountability. Whether I’m working 1:1 with a client, coaching a team, or leading a leadership retreat, my goal is the same: help you unlock your identity, maximize your strengths, and lead with integrity.
This work is more than what I do. It’s who I am. Because I believe transformation that sticks comes from vision, self-awareness, and the courage to grow on purpose. That’s what I’m here to help you build.
BYBW Services
One on One Coaching
Lead From Within - Leadership Workshop
Team & Group Coaching
Whether you need space to process, clarity to plan, or support to push forward—these 60-minute sessions are built with the best you in mind. We focus on identity, confidence, leadership, mindset, and life design. You can book a single session or commit to a 4 or 8 week journey that goes deeper into self-discovery, strength maximization, emotional intelligence, and habit-building. BYBW doesn't do surface-level work, we provide personalized coaching that helps you lead your life with purpose, clarity, and execution.
Leadership starts within. This group experience is for entrepreneurs, managers, and community leaders who want to lead with emotional intelligence, courage, and clarity. You’ll build your confidence, strengthen your leadership presence, and walk away with tools to lead your team without losing yourself.
(Schedule Consultation for more details)
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(Group rates + Organizational Packages Available)
Bring Best You Better World into your business or organization. From strength-based assessments and leadership development to team building and culture consulting we help your people grow, and your mission thrive. Best You Better World is not a one-size-fits-all approach; we provide a tailored partnership built to unlock potential at every level.
Samuel Thompson